PROJEKT PRODUKT came into the world by the specific bond between the philosophy of optometrists and the sensibility of eyewear designers. In a desire to create an eyewear which is completely dedicated to fulfill its own nature, PROJEKT PRODUKT only embraces the most qualified materials that is a source of endless pleasure for us to unveil and launch a new collection every single year on the basis of brand essence - Modern, Minimal, Classy and Wearable.

The brand core of PROJEKT PRODUKT consists of 'sophisticated exclusivity' and 'altruistic simplicity'. Staying away from coming across as pretentious, we hope those who wear PROJEKT PRODUKT to fall into the daily life of calm, peaceful and poetic atmosphere yet with a bit of wit.



PP Sans is an English-only variable font providing various formats from the thinnest Light to the thickest Bold. PP Sans is characterized by the emphasis on the geometric features of straight lines and circles and emphasis on the upper central axis. The new design was intended to give more comfort to eyes while maintaining a sophisticated impression through the adjustment of the visual balance of the existing logotype. The geometric features and the emphasis on the upper central axis are particularly evident in the capital letters A, G, and Q. Notably, the capital letter A, evoking the image of the sharp tip of a pencil used by an optician and an designer, represents the unique sensibility of PROJEKT PRODUKT.


17, Nonhyun-ro 153gil, Gangnam-gu, Seoul, KOREA

Tel. 02 6952 3006 / Fax. 050 7712 0277
Open HourMon-Fri 9:00am ~ 6:00pm

Flagship Store
Tel. 02 6952 3026
Open HourMon-Fri 11:00am ~ 8:00pm
Open HourSat-Sun 11:00am ~ 7:00pm