PROJEKT PRODUKT came into the world by the specific bond between the philosophy of
optometrists and the sensibility of eyewear designers. In a desire to create an eyewear
which is completely dedicated to fulfill its own nature, PROJEKT PRODUKT only embraces
the most qualified materials that is a source of endless pleasure for us to unveil
and launch a new collection every single year on the basis of brand essence -
Modern, Minimal, Classy and Wearable.
The brand core of PROJEKT PRODUKT consists of ‘sophisticated exclusivity’ and ‘altruistic simplicity’. Staying away from coming across as pretentious, we hope those who wear PROJEKT PRODUKT to fall into the daily life of calm, peaceful and poetic atmosphere yet with a bit of wit.