PROJEKT PRODUKT came into the world by the specific bond between the philosophy of
optometrists and the sensibility of eyewear designers. In a desire to create an eyewear
which is completely dedicated to fulfill its own nature, PROJEKT PRODUKT only embraces
the most qualified materials that is a source of endless pleasure for us to unveil
and launch a new collection every single year on the basis of brand essence - Modern, Minimal, Classy and Wearable.
The brand core of PROJEKT PRODUKT consists of 'sophisticated exclusivity' and 'altruistic simplicity'. Staying away from coming across as pretentious, we hope those who wear PROJEKT PRODUKT to fall into the daily life of calm, peaceful and poetic atmosphere yet with a bit of wit.
The logotype developed from the basic shapes of circles and straight lines represent the warmth inherent in the brand value of PROJEKT PRODUKT, which is committed to delivering the essence of eyewear to our customers. The form with emphasis on the upper axis and the combination of letters of varying widths communicate sophisticated nuances.
The symbol was created with the 'P' of the wordmark as a motif. The structure of the symbol, in which two Ps are related with a slash (/) between them, represents the unique brand identity of PROJEKT PRODUKT that flexibly crosses and combines two different values. The vertical and geometric shape of the P letter expresses the concrete philosophy of the optician, and the flexible spacing between the two Ps symbolizes the products of the designer's sensibility.
PP Sans is an English-only variable font providing various formats from the thinnest Light to the thickest Bold. PP Sans is characterized by the emphasis on the geometric features of straight lines and circles and emphasis on the upper central axis. The new design was intended to give more comfort to eyes while maintaining a sophisticated impression through the adjustment of the visual balance of the existing logotype. The geometric features and the emphasis on the upper central axis are particularly evident in the capital letters A, G, and Q. Notably, the capital letter A, evoking the image of the sharp tip of a pencil used by an optician and an designer, represents the unique sensibility of PROJEKT PRODUKT.