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2021 Collaboration

kunsik X PROJEKT PRODUKT

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Klassik

PROJEKT PRODUKT's definition of classic indicates something that enables us to keep the values and uses even after a generation passes, not just conventional and old-fashioned. Kunsik tried to accommodate the most contemporary classic into the design of the sunglasses by redesigning all the details from the ground up.

Pictorial

I asked the independent practitioners who are making the current classics in their respective work areas to be models, then photographer Rah Insoo captured a day in their working space.
We wanted to find a point between a documentary and a processed pictorial.
Campaign Planning
Choi Kunsik
@kunsik_
Photography
Rah Insoo
@rah_insoo
Models Kim Kayoon - Fashion Designer
@kayooon_official
Lee Yoonjeong - Artist
@yoonjeonglee_studio
Kim Hong kyoung - Curator
@alwayskhk
An Mano - Graphic Designer
@an__mano